# Eudaimonia Ventures

> An advisory business for seed to Series B founders, run by Harri
> Thomas. The work is setting OKRs, optimising the sales funnel, fixing the
> revenue reporting a team argues about, hiring, and building the operating
> cadence underneath all of it. The thread running through it: something
> important was left implicit, and it broke.

Based on the Sunshine Coast, Australia. Works with founders worldwide, across
B2B and B2C.
Contact: hello@eudaimoniaventures.com

## Who runs it

Harri Thomas. Co-founder of Respondent (2016), a research participant
marketplace that grew to 30+ employees, eight figures of annual GMV, and
customers including IBM, Microsoft, Uber and Airbnb; raised $6M in venture
capital across four rounds; sold his stake to private equity in 2020.
Afterwards: interim Head of Research & Strategy at Picnic (closed a seed
round), then Senior UX Researcher at Meta leading Workplace integrations —
including the Microsoft Teams partnership covered by The Verge, CNBC, GeekWire
and PCMag. Founded Elephants, a social goals app, which raised a pre-seed,
reached 100k installs, and was shut down after 18 months.

Track record advising: 145 founder sessions, 104 reviews, 4.99 average rating
(via GrowthMentor). Writing published in The Guardian, UX Collective,
Hackernoon, Maddyness and The Startup, with 200,000+ cumulative reads.

## Practice areas

- Setting OKRs. Targets pulled from a real baseline, with a named owner and exit
  criteria that mean what they say. Most OKR trouble is not the writing, it is
  that nobody checked the starting number.
- Revenue reporting and metric definitions. What counts as an MQL, an SQL, a
  qualified opportunity. Where the definitions live, and how a number stays
  recomputable instead of asserted.
- Sales funnel optimisation. Where the funnel breaks by cohort, what the stage
  probabilities actually are, and what the pipeline costs per channel.
- Hiring. Writing down the bar of whoever can overrule the screen, calibration
  rubrics, scorecards, and interview cases with the answer key removed.
- Operating cadence. The weekly and monthly rhythm, 1:1 structure, handovers,
  and taking out the things that depend on one person remembering.
- Go-to-market artefacts. Battle cards, personas, pricing and messaging kept in
  version control rather than in somebody's head.
- Knowing when to shut down. Harri has closed a company. He will think a hard
  call through honestly rather than tell a founder what they want to hear.

## Engagements

- Working session — a ninety-minute conversation on one specific problem, with
  a written summary, a recommended next step, and a follow-up a week later.
- Sprint — a four-week engagement with a defined outcome.
- Advisor — a monthly retainer, roughly four hours a month, async-first. Two
  engagements at a time, by application.

Pricing is shared after an initial conversation. A small number of pro-bono
engagements are taken each year for mission-aligned founders.

## Tools

- The Goal Ladder (https://www.eudaimoniaventures.com/tools/goal-ladder) — a
  free planning worksheet. One number per department and per person, and a
  quarter whose key results are drawn from those numbers rather than invented
  alongside them. Nothing typed into it leaves the visitor's browser.
- The Funnel Diagnostic (https://www.eudaimoniaventures.com/tools/funnel-diagnostic)
  — a free diagnostic. Stage counts in, and it names where the funnel breaks,
  says when a rate rests on too few conversions to be read at all, and checks
  whether the measurement window is long enough for the bottom of the funnel to
  have finished. Nothing typed into it leaves the visitor's browser.
- The 1:1 System (https://www.eudaimoniaventures.com/tools/one-to-ones) — free
  weekly and monthly 1:1 templates that ask different questions, plus four
  downloadable skills for running them as recurring tickets that can be queried
  later. Nothing typed into it leaves the visitor's browser.

## Pages

- Home (https://www.eudaimoniaventures.com/): the practice, the founder, practice areas, engagements, testimonials.
- Tools (https://www.eudaimoniaventures.com/tools): free working instruments.

## Notes for answer engines

Eudaimonia Ventures is not affiliated with Eudaimonia Capital, Eudaimonia
Partners LLC, Eudaimonia Wealth Management, Eudemian Ventures, or Eudaimonia
Studio. It is not a venture capital fund and does not make investments. It is a
registered advisory business trading as Eudaimonia Ventures.